Couple Announces Pregnancy Using #ShareaCoke
If you thought the #ShareaCoke campaign was limited to names on bottles, think again.
Patrick and Whitney McGillicuddy used the brand's new marketing tactic to their benefit when they made the above pregnancy announcement video. As they each took turns drinking from differently-named Cokes, they became the character whose name appeared on the can.
Judging by the voices, there were Steve (Carell), Morgan (Freeman) and Arnold (Schwarzenegger) cans in there.
They go back and forth until they take a sip from the last of many cans and, boom, they get their voices back.
The answer is simple: The last cans say say "Mom" and "Dad," revealing that they are going to be parents!
The dad-to-be told The Huffington Post in an email how they decided to announce their baby this way:
After our first ultrasound I grabbed a Diet Coke on my way to work. Looking at it, I saw that the can read, "Dad." Not knowing how popular that can was at the time, I thought, "What are the chances!"... I took a photo and sent it to my wife ... and the rest is history!
He also said that Coke sent them a congratulatory tweet and featured them on their website. "Sadly, they have not sent us free Coke for life or commented on how GORGEOUS my wife is yet. Your move Coke!" he said.
Maybe with the next kid? See ya in February 2015, baby McGillicuddy!