Down the Road Le Mars: Taste Testing Blue Bunny

Welcome to another installment of our summer series Down the Road. I'm here in Le Mars at the Wells Corporate Headquarters to try some of the world famous Blue Bunny Ice Cream. Let's go check it out. As soon as I entered the facility, I could almost taste the first bite of my beloved Bunny Tracks. But I couldn't help but wonder, why offer free money and ice cream to people? Surely this was too good to be true. "Everything we do is to get the voice of our consumer to help us develop our product and to make the best tasting ice cream that we can. To do that, the best way of course, is to have people taste it," said Manager of Sensory Research Sharon Thomas. "We have some classics for you to taste today. We have our Blue Bunny Bunny Tracks ice cream, which is one of our flagship flavors, and super chunky cookie dough, and then just some good old chocolate." Anyone interested in taste testing for Wells' Blue Bunny can go to Testers are generally compensated between 20 and 30 dollars.