(SIOUX CITY, IA) Over the past decade, E-cigarettes have made smoking... seemingly popular again. The electronic vapor sticks cut out all the chemicals and tar but leave you with the nicotine, and sometimes a hint of flavor.
But now Attorneys General around the country are asking the federal government for more regulation of e-cigarettes.
Right now there are no regulations on Electronic cigarettes, which means they aren't subject to tobacco taxes and business can advertise them on television and because there's been little research done on them stateside some people want to see them treated like plain old cigarettes.
If you asked Patrick Gill what he thought of E-cigarettes, he wouldn't have to do any talking -the vapor says it all.
But that doesn't mean Gill is opposed to a few rules when it comes to buying and selling.
"Most people in the industry are going to tell you that there needs to be some sort of regulation in place," said Patrick Gill, Owner of Madhouse Vapor in Sioux City.
Right now in Iowa if an underage person wants to buy E-cigarettes, it's not illegal.
"I don't exploit that. I can't speak for other vendors in the state but me personally, we've always had a policy here that if you look under 30 we card you, if you're under 18, we don't sell it to you," said Gill.
And that's just one of the many things more than 40 Attorneys General across the country want to see regulated. Tom Miller, the Attorney General in Iowa believes the flavors and certain types of advertising appeal to teenagers.
"The flavors really are and inducement and avenue for kids smoking. That's been our experience on the combustible cigarette, that kids particularly like flavors. When you first start smoking sometimes the nicotine can be pretty strong the flavor minimizes that," he said.
There's also the question of safety.
Patrick makes all of his vapor mixtures in house but some businesses don't. They get it from China and those distributors don't always have to follow safety standards
Elyse Schuler-Cruz smokes the electronic cigarettes and she says more should be done to clear up any misconceptions about the product.
"I would like to see them really do more research into it instead of just lumping them in with cigarettes because they're absolutely not like cigarettes, except for they have nicotine and you use them like that. That's about all they have in common," said Schuler-Cruz.
"The regulations are going to kind of level the playing field a bit. There may be some vendors they may not necessarily be ready to rock and roll with the new regulations but they're going to have to either sink or swim," said Gill.
Gill says he's ready to comply with any regulations the state throws at him but he wants to be able to advertise anywhere including television.
He says he's very particular with his ads and does not sell to underage kids and as far as any cartoon characters, like Joe Camel, Gill says he's never heard or seen any vendors in the U.S. use those types of gimmicks in their ads.