Ad company using A.I. to track election trends

WASHINGTON, D.C. — The 2020 election has a new way of tracking a candidate's support aside from traditional polling.

A company called AdVictory, which buys ad time on TV, radio and digital platforms for campaigns across the country, is now using A.I. software to track public opinion on social media, looking to see what issues voters are talking about online and gauge how they feel about certain candidates, including in Iowa.

"And use the language and text that people use when they talk about races to measure the sentiments, to monitor trends, in positive and negative issues, and how people are talking about the candidates and try to aggregate those totals and give us some insight on what's happening in the race based on applying different types of analysis to language that people are using and classifying in different ways," AdVictory founder Adam Meldrum said.

Meldrum added they have analyzed approximately 50 million words and more than 2 million posts in battleground states like Iowa.